Most entrepreneurs jumped on the journey because they are creators at their center – full of ideas and visions. They wanted to create something (a business) out of nothing. They could see exactly how a certain product or service could be profitable or solve a customer problem.

What they didn’t realize was that once they got going, they would also have to be the person responsible for executing that very vision. They get caught up in all the behind-the-scenes activity. That day-to-day execution is leaving them drained.

It’s frustrating to be both the creator and executor, but it doesn’t have to be that way. That tug of war you’re playing between yourself is winnable. If you choose to wear just one hat and let go of the other side of the rope.

The winning strategy is a partnership between a creator and an executor. An executor with a great deal of experience and expertise to function as the COO at a fraction of the time and cost – a Fractional (or Virtual) COO. (Yes, they really do exist.)

When those roles come together you get better productivity and greater execution of your vision in your business. You take your people management to a higher level in your business. Your hiring, marketing, and strategic planning also move to a higher level. You get things done with predictability and scalability.

When a creator and executor work together, there can be more creation, innovation, and problem-solving and when those three things happen, there is growth in your business.